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The Client

Right Click is an Israel-based tech service provider, which makes cutting-edge mobile apps and websites based on the current market trends in Israel. They aim to empower people through their automation tools and provide tech solutions, which target scalability. Right Click takes on big projects from both government and private institutions as it specialises in website construction, website promotion, marketing advice, and ancillary internet projects and web systems, which make managing and creating various sorts of websites easy. 

The Challenge

Our client delegated a task to us, that they got from a real estate business. Usually the sale of a real estate property requires participation of three parties, the buyer, the seller and the real estate agent. While the involvement of an agent makes real estate sales quicker on one hand, on the other hand, both the parties must pay a share to the broker. To avoid this, the client wanted to advertise without involving any third party or paying any unnecessary brokerage. So, they decided to advertise in Facebook groups related to real estate. 

To look for every single Facebook group related to real estate and then advertise in them is a tiring process. If done manually, it will take a lot of time and effort.

Thus, the main requirement of the client was to automate this process entirely.

The Solution

Each customer lists their real estate on the company website, relative to it our scraper creates a link with the keywords (for searching groups) like the Facebook link format. The system uses the saved credentials and logs in to one of its numerous accounts. It then finds the related groups and joins them. After joining, the real estate for sale or rent is posted in these groups to ensure maximum reach. After the bot posts in around 20 groups, the report is generated for the publicity task automatically and sent to the client. To avoid Facebook bot detection, we have taken the necessary measures wherein our scraper posts in various groups at a regular interval. If the process is interrupted, the system stops the process and gives an output about the problem.

When the groups are updated with the target real estate post, the scraper also comments on that particular post, which helps increase the reach of that post. It generates more leads as more people see the post and contact the real estate business. Compared to the manual process, which would take days, this technique takes less than ten minutes.

In a single cycle, we were able to join more than 70 groups using this scraper and automated program in one day. The client was pleased with the work since it allowed him to promote without using an agent, which helped him save time, money, and effort.

The Advantages

• Automated process makes the real estate listing process more efficient and simplified as it omits the role of agents
• Frees up manhours and allows to skip over a very tedious manual task of finding appropriate real estate groups, posting the property requisites and increasing the reach of the post
• Saves time as the scraper can work on multiple projects in the time it takes to list one property manually