Facebook Lead Generation

The challenge

Social media apps such as Facebook, Instagram and Telegram, have long since evolved from being mere platforms of communication to assets for business, networking, etc. For brand promotion and lead generation, these apps are ideal. In order to take advantage of this opportunity, and convert leads, firms have to manually sift through profiles of potential clienteles which utilizes a huge amount of human resources and time. Our client, engaged in the manufacturing and supply of beauty and salon products, thus wanted us to compile a list of their names, locations and associated people, mainly based in France and Spain.

The Solution 

We, at Relu Consultancy, worked on building a web scraper for lead generation using Facebook. With the input of associated keywords such as spa, salon, hairdresser, etc. our powerful scraping tool generated a database containing information on thirty thousand such relevant salons based in France and Spain.

We started off with designing the workflow of the bot and how the scraper will work. When the file is first initiated, it opens a command prompt. The credentials of the Facebook account are saved already with the bot. The keywords are entered in a file which is detected by the system for searching purpose. After entering the keywords, the system opens a browser, enters the credentials, signs in the account, and enters keywords in the search bar. Furthermore, it selects the location and then from the results, the scraper saves all the links of the pages it finds. It then checks whether the URLs are valid or not. Then it scrapes all the required details and saves them on the server. This information can then be stored in an excel sheet.

Advantages

• Scraping services boost your marketing as a comparatively large number of potential clients can be contacted and therefore aid in lead generation
• Time saving and cost efficient as plenty of human resources can now be diverted to other purposes