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With the rise of digitalization and globalization, every social media platform presents businesses with an opportunity to grow and boost their sales. LinkedIn is a leading professional networking platform where businesses and professionals connect to discover potential and new business opportunities.
While spending your precious time on LinkedIn can help in find new possibilities, as a professional, it might feel like wasting time to do repetitive tasks, like manually scrolling through the posts, liking them, and searching for relevant connections. To help professionals save time and refine their LinkedIn, whether marketing or job hunting activities, LinkedIn automation platforms can simplify the management of LinkedIn interactions.
Triggify is one such LinkedIn engagement tool that automates monitoring and analyzing post-engagement activities to increase reach, build new leads, and achieve business goals. Developed by Relu Experts, this automation platform complies with LinkedIn’s API limits and platform policies to work without interruptions.
Challenges
Most businesses waste their time connecting with leads that are never going to convert. That’s not it; brands that are trying to maintain a strong LinkedIn presence end up spending considerate time on the platform to manually like and interact with relevant posts.
While manually handling many LinkedIn profiles is tedious, it can also lead to missed opportunities because posts from key prospects, clients, or industry leaders might go unnoticed. With the high volume of content on the platform, it is tough for brands to keep up the pace and maintain visibility and engagement rates. Also, manual searching for content that aligns with your business goals is tedious and imprecise.
As part of LinkedIn account growth strategies, it is recommended that you implement an automation tool to automate and streamline LinkedIn marketing activities. Automating simple tasks, like finding all the relevant posts using targeted keywords and auto-liking them, can boost post engagement rates.
Now, there are many third-party LinkedIn automation tools, and the platform has banned the use of any automation tool because of the risk of spam. In light of safeguarding the users’ privacy from marketing overexposure, preserving the platform’s integrity, and ensuring a better experience, LinkedIn prohibits the use of any such tool.
This was a challenge, and Relu experts developed an automated LinkedIn post liking and engagement platform that does not violate LinkedIn policies.
Our Strategy
Here’s the strategy that we implemented to build a robust LinkedIn automation platform:
- The SaaS-based platform was developed using Python, which ensures that it can easily integrate with APIs and supports an array of libraries for automation and data handling.
- For LinkedIn post automation, the team configured three primary functionalities: post-liking, post-monitoring, and a one-time like feature, which automates LinkedIn engagement activities.
- With the help of LinkedIn API, simple interactive tasks were automated while ensuring compliance with platform privacy policy.
How Does This Platform Work?
Let’s understand the features and the platform’s functionality, like how it automates LinkedIn post liking and engagement:
Step 1. Create your account and click on the trigger. The trigger can be a keyword, like “data engineer,” user profiles, or company profiles that you want to monitor or auto-like.
Step 2. Fill in the details about the trigger, like entering its name. It uses a boolean structure to set trigger settings and exclude specific keywords that don’t match the needs. Set the monitoring area, like within your network or complete LinkedIn. Then, select the LinkedIn automation activity, like only monitoring the posts with the mentioned keyword or auto-liking the posts.
Step 3. Click on Next, and your desired trigger will be added, visible on the left-hand menu. Within 2-3 hours, the results will be visible, and all the posts related to the trigger will be auto-liked or monitored as per the set activity.
The dashboard displays insights, like matching posts and liked posts, and detailed analytics about each trigger are also available. The data can also be extracted as a CSV file for further analysis and utilization.
How Does a LinkedIn Automation Platform Like Triggify Create an Impact?
With the help of Triggify, which is an automated LinkedIn engagement tool, brands can automate simple repetitive tasks, like finding relevant posts and user and company profiles, engaging with them on a continuous basis, and auto-liking the posts with the desired keyword. Here’s how our solution can help the brands:
- Increase LinkedIn profile and company page followers and connections.
- Boost the website traffic and inbound leads.
- Improve user acquisition rates.
- Save time by not mindlessly scrolling on your LinkedIn feed.
- Provide all the real-time updates happening on LinkedIn.
This LinkedIn automation platform helps brands monitor niche-specific posts, brand mentions, and the activity of competitors, employees, prospective leads, and potential candidates.
Use Cases of Implementing Triggify to Boost Your Business Activities
Triggify’s advanced LinkedIn automation activities make it a versatile tool for any business or professional aiming to utilize the LinkedIn platform to achieve their business goals. Here are the use cases of this platform:
- Lead Generation: Using specific service-related, profile-based, or product-related keywords, brands can utilize this tool as a LinkedIn marketing tool to monitor and engage posts from potential clients or brands.
- Job Hunting: Triggify can be used by professionals as well to monitor posts from their dream company or get real-time updates about on-going job opportunities within and outside their network easily.
- Visibility Growth: With the help of the auto-liking feature, brands and professionals can consistently engage with relevant posts. This way, they position themselves as active participants in the industry, helping to establish authority, gaining followers, and improving brand awareness.
- Monitor User and Competitor Activity: The platform can help in tracking brand mentions, and brands can utilize this tool to track reviews and refine their product strategy accordingly. Same way, you can monitor the competitor’s activity as well to remain updated on their marketing and engagement strategies.
- Growth Marketing: With this LinkedIn engagement tool, brands can boost their growth marketing strategies by auto-liking the posts of their target audience. Similarly, it can help in data analysis, helping marketers keep track of what strategies are working and what needs refinement.
Conclusion
Triggify’s LinkedIn automation features help streamline marketing and monitoring efforts, save time, reduce distractions, and deliver tangible results. Whether a brand wants to focus on lead generation or a professional wants to keep track of all the latest job postings, this LinkedIn automation platform is a must-have tool in the tech stack.
With expertise in utilizing modern technology to automate routine and monotonous tasks, Relu experts can help your brand with their out-of-the-box process and automation solutions. Automation is the immediate way to improve efficiency. It is no longer just a nice-to-have technology; rather, it is a necessity to drive growth and boost productivity.
